OUGD601 - Practical - Production

Format & Audience

The audience of the magazine is quite large, due to the nature of the intention of it to be appropriate and attractive to anyone who reads fashion magazines and isnt happy with the media perception related to the fashion giants.

This means that due to the large audience, the magazines must be as accessible as it possible can be in order to ensure that as many people could reas the magazine as possible, and therefore overall must be as cheap as it can be in production. The A5 paper size of the magazine aids this trait.

Stock Choices

The stock choice was a crucial aspect of the production decisions for the magazine. The decison was made to use a 120gsm glossy paper stock The first of these was tha the glossy paper is most relevant to existing magazines within the industry, which should attract the correct target audience. The decision of weight of the stock (120gsm) ensures the thinner stock allows the thichness and creep of the book to remain appropriate while binding. The thinner stock also allowed the price of production to stay down and therefore the retail price to stay down respectvely

Binding Method

For the binding method of the final prouct of the practical project for this context of practice three module the decision was made to implment a simple staple bound saddle stitch method.

This decision was made due to its time and cost effectiveness. These were btoh crucial issues as the perspective magazine if in the real world industry would have to be able to be produced as cheaply in possible in large quanties to ensure it could be sold at a cheaper price to attract perspectve audience.