OUG601 - Dissertation & Practical - Synthesis

Synthesis­

Before looking at the synthesis between the written and practical elements of my context of practice three investigation there must firstly be a look back at the initial research question the whole essay revolved around to identify exactly what was intended through the exploration­­­. The research question and complete purpose of the exploration was to examine and determine how aesthetic decision can be implemented through the design process of fashion magazines to create theoretical and contextual links between content and delivery. The exploration then includes a further investigation centred on how the implementation of these design aesthetic can be directly relatable to the overall perception of the fashion industry and its ideologies.

Within the written exploration it was identified that the giant glossy periodicals such as vogue implement design aesthetics to help convey the overall content of the magazine and their own brand ideology. This is done by creative typographic and illustrative treatments of which aid the viewer in the understanding of the content of the articles. The exploration then went on to concur that while said magazines do use these aesthetics to represent content and brand ideology actually these representation that are constructed throughout the magazines are not only unrepresentative of the contemporary woman but actually perpetuate harmful misconceptions of the feminine identity and create gender differences that go on to manifest in social inequalities. The exploration finalized by also examining a number of alternative contemporary fashion and lifestyle magazines of which rather than continuing to perpetuate harmful stereotypes instead actually have an ideology of which is directly contrasting to the normality’s built by the fashion industry. Rather than using design aesthetics to represent the constructed normality’s of femininity instead through the implantation of simple design aesthetics they counteract this by conveying the importance of the women features in the articles and their achievements. With all aesthetics only aiding the conveying of solely their important content and not heir brand ideology.

These written findings materialize and synthesize within the practical elements of my context of practice module by means od implementing the exact same aesthetics that were identified within the written exploration but instead implementing them within my own practical magazine project. The magazine features a half and half style structure in which the implementation of both of these aesthetics is evident In order to evidence the fact that not only have I understood the means in which aesthetics are used within fashion magazines learnt through the written investigation but also shows that I have the ability to accurately implement and represent these aesthetics myself though my practical project.