OUGD601 - Dissertation - Detailed Essay Plan

1. INTRODUCTION 800/1,000 Words

This first section of the dissertation will commence by introducing the intention of the investigation and by introducing the research question that will be adhered to throughout the research and writing. Within this section the overall outline and structure of the writing will be introduced in order to outline how the written exploration will systematically answer the research question, outlining the strict methodology that will be implemented.

2. Design Aesthetic 1,400/1,600 Words

The next section of the exploration will then aim to examine and identify a number of visual aesthetic trends that are evident within fashion magazines/editorial in order to aid the exploration in the identification of how aesthetics can be used within design link to content, visual literacy and brand ideology.

3. Fashion Industry 2,400/2,600 Words

Furthermore after completing research pertaining strict design aesthetics in the first chapter the exploration will then be furthered through the next consecutive chapter by now changing the focus of the research to discovering the nature of the fashion editorial. Less specifically this chapter will investigate the overarching fashion industry in order to identify the trends and perceptions evident within the industry.

4. Visual Analysis 3,500 Words

The final chapter of the exploration will act as the culmination and synthesisation of all research completed in the previous sections. All knowledge discovered pertaining to the fashion industry and visual design aesthetics will be contrasted against each other within a chapter focusing on visual analysis of examples of fashion magazines to determine and identify the link between industry and design. This will be completed by analysing the means in which design aesthetics can be implemented to reflect the brand ideology and point within the fashion industry of specific fashion magazines.

5. Conclusion 800/1,000 Words

The final stage of the exploration will be to look back over all research and analysis completed within the investigation to conclude the extent to which design can be implemented to link content and brand image. This will be successfully achieved by summarising all previous chapters in relation to the initial research question.