The second section of research go which pertains to the final outcomes of this practical project lead me to look at Herb Lubbalin. Herb Lubbalin is a typography design of which implements different visual semiotic aspects within his branding and logo design, in order to further convey the nature of the company in mention through the logo but without any added information. He plays upon manipulation type to encourage iconic representation in oder to convey to the prospective audience what the company is about and stands for.
These additional visual semiotic aspects diversify the outcome from something that is simply typographic and conveying of the meaning of the word in to something much more representative. Instead of acting as a simply typographic approach to convey the word instead it becomes much more of and visually representative from in which it conveys the same typography but contrastingly it creates a visual dimension, further representing the concept and meaning behind the typography
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